Date: Feb 4, 2021 (Thu)
Time: 7:30pm - 9:00pm (Hong Kong GMT+8 time | Click here to convert it into your time zone)
The field of contemporary marketing has undergone several eras of evolution since its conception. Each transformation is accompanied by major shifts in the role of marketing and the relationship between marketers and consumers. The latest evolution in marketing is characterized by a fundamental transformation from traditional to digital. This lecture is going to focus on how digitalization has transformed marketing, with a focus on how China’s unique ecosystem provides exciting possibilities for marketers in this digital age
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Speaker: Prof. Jiewen Hong
Ph.D. Kellogg School of Management, Northwestern University
M.A. University of Maryland
B.A. Beijing Foreign Studies University
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